Posted: January 29th, 2016

Digital marketing plan for Tourism Australia company

You are the Digital Marketing Manager at Tourism Australia and you have a digital campaign coming up that will promote Australia as a desirable travel destination.
You need to decide who your target audience will be and which digital marketing channels will be most suitable to use in your campaign activity.
You can research Tourism Australia to see what they have done in the past to get some ideas to help plan your activity but you should come up with your own digital marketing plan for this assignment.
This part of your assignment should be no more than 1 – 2 pages and outline: your target audience, a short description of the type of campaign that you will launch, and the digital marketing channels that you will use.
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