Posted: April 4th, 2015

Developing New Products and Services

Developing New Products and Services

Order Description

do market research for these three products (Toys):
-GUESS WHO
-BATTLESHIP
– TWISTER

These points should be covered in doing the market research for these three toys

– Objectives of the Game
– Brand
– Prices
– How many players
– Years in the market
– Sales figures
– Trends

– Describe the toy industry Worldwide, Europe, UK

– Focus on the UK

– Describe categories with the toy industry

– Sales figures last 3 years

– Trend Industry last 3 years

– Top companies by sales of traditional toys

– Employment in the industry

Product Idea:
1. Basic description of the Product
2. Product Innovation Charter

-Background
– Area/Focus
-Goal/Objectives

– Competitors/ Current Brands-Similar Games
– Prices
– Manufacturing Sources
– Trend
– Wholesalers

use 6 references or more as long as all the points are covered