Posted: March 18th, 2015

Developing and Implementing Successful Strategies

Having read Chapter 6 in your course text, you should now be familiar with the concepts of planning, strategy, and a competitive advantage. It is now time to examine the case of the Campbell Soup company and the direction that the CEO took that company in the early 2000s. See Chapter 6 of your course text.

The Campbell Soup Co. is still one of the world oldest and best-known global food companies. This company also owns many other well-known brands that are not associated with a soup product. In 2001, the company�s profits and stock price plunged due to loss of market percentage and a decrease in demand for several key products. The CEO, Douglas Conant, took an almost textbook approach to rebuilding the company, and he achieved remarkable success.

Submit by Day 7 a 300 – to 700- word paper which answers all of the following questions:
�Summarize the key findings of the SWOT analysis done by Conant. Explain why they are �key� findings.
�Which of following term or terms best describes the strategy or strategies that Conant implemented at the Campbell Soup Co.? Why? ?Low-cost
?Differentiation
?Focus low-cost
?Focused differentiation
?Related differentiation

�Was the Campbell Soup Co. vertically integrated? If it was, was it backwards or forward integrated? Explain your reasoning.
�In your opinion, what do you think were the strengths and weaknesses of Conant�s strategic decisions?
Please use the reference that I am sending along with the pages of the book

�Jones, G. R., & George, J. M. (2014). Essentials of contemporary management (6th ed.). New York, NY: McGraw-Hill.

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