Posted: June 26th, 2015

develop a Marketing Plan using a recognised marketing planning framework for the expansion of Five Guys (new Halal Menu)in the UK

develop a Marketing Plan using a recognised marketing planning framework for the expansion of Five Guys (new Halal Menu)in the UK . This plan should aim to identify ways in which the company can extend to this new market through a planned test market operation.
so the expansion is introducing a Halal Options in the menu or new resturants

work on internal and external enviroment
1)Resume of audit and analysis of market conditions, taking account of relevant macro and micro influences

2)Ability to set strategic marketing objectives and direction

3)Ability to construct marketing programmes: actions, responsibilities, time scales

4)Demonstrate understanding of the challenges of implementing a planned marketing programme

5)Control the implementation of marketing plans, diagnose deviation and reformulate appropriately

6)An ability to write an appropriate business document

7)Apply marketing strategy, planning and control concepts and theories in an international setting

8)Coverage of Assignment requirements as detailed in the briefing

9)Presentation of the marketing plan Level of professionalism.