Posted: September 1st, 2015
Developing a growth strategy for a single location fashion store into a fashion retail chain.
Methodology
The strategic business planning methodology outlines an actionable framework for achieving Zippcode’s strategic goal. This methodology includes four (4) key phases.
- Identify Industry trends and competition
- Identify target customer segments and characteristics of each segment
- Analyze competition and identify value proposition
- Review current competitive position of business
- Identify areas of competitive strength and opportunity gaps
- Evaluate strategic alternatives
- Business visioning
- Outline and shortlist strategic choices
- Analyze opportunity gaps
- Select desired strategic choice
- Business strategy development
- Develop a retail mix to implement strategy
- Develop blueprint for three (3) year strategic plan
- Establish specific objectives and allocate resources
- Cascade into monthly strategic plans
- Define implementation plan and phases
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