Posted: February 20th, 2017
Part A Choose the type of company you work for and write a description of the company that includes the following.
1. The Industry You Operate In
2. Product Lines
3. Total Number of Employees
4. Annual Revenue
5. Top Competitor
6. Any Other Relevant Information
Part B Write an overall description of the new product you will be promoting. Include four (4) product features and one (1) benefit for each feature.
Part C Identify and describe the three (3) primary market segments (target markets) you will promote to; in each description, identify two (2) demographic and one (1) psychographic characteristic.
Part D Develop a list of five (5) marketing activities you recommend to promote this new product. Include the reason why you believe each of the marketing activities will be successful.
Please refer to the rubric on the following page for the grading criteria for this assignment.
Place an order in 3 easy steps. Takes less than 5 mins.