Determine whether the organization will attempt to differentiate its products or what positioning strategy it will use as a principal source of appeal to the target customers

Positioning against competition-positioning www. Maybank.com company/products for your target market against the competition. Produce a positioning proposition detailing and justifying how effectively www.maybank.com fits your target market:
I) State the organization’s value proposition and the strategic approach that can be deduced from the company website
II) In the light of the completion, identify your key competitors and detail how www. May bank.com Malaysia will compete against them. Determine whether the organization will attempt to differentiate its products or what positioning strategy it will use as a principal source of appeal to the target customers

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