Posted: October 17th, 2016

Determine who controls the distribution of your chosen popular culture elements. o In what ways does the controller of distribution affect the shared experience of the audience and community?

Assignment 2: Final Project Milestone 3: Access and Community Last week you researched the history of your popular culture artifacts. You also examined the audience for your popular culture artifacts and how each affected the other. This week you look at how access to popular culture affects society. To prepare: � Review your two chosen popular culture artifacts. � Review your Final Project Worksheet from Week 1 and any feedback received. � Spend some time looking at the student­contributed resources posted in Doc Sharing. (Note: You will need to use at least one of these for this milestone (FIFTY SHADES OF GREY­movie). � � Consider the following: o How does the distribution mechanism control the issues addressed in the artifacts� content? o Determine who controls the distribution of your chosen popular culture elements. o In what ways does the controller of distribution affect the shared experience of the audience and community? Keep in mind that a community may be local, regional, national, or global. Be specific in your discussion. Submit a 400­ to 500­word essay that addresses these questions as they relate to your chosen popular culture artifacts SUICIDE SQUAD and (FIFTY SHADES OF GREY � Student �contributed resource). Be sure to include: � At least one student­contributed resource from Doc Sharing At least two other academically relevant sources. The Course Readings List, found in the Syllabus of the course navigation menu, will be helpful, as will the required and alternate resources listed here. Required Readings Holt, D. & Cameron, D. (2012). Fuse Music Television: Challenging incumbents with cultural jujitsu. In Cultural strategy: Using innovative ideologies to build breakthrough brands (pp. 245�264). New York: Oxford University Press. This reading is from a book called Cultural Strategy about innovative and insurgent marketing strategies for popular culture. The book addresses how popular culture finds and develops its audience and at the same time can restrict the development of new popular culture distribution organizations. The book as a whole includes discussions of everything from Nike, to Ben & Jerry’s ice cream, to branding social innovation. The selection above is about how a music video channel, Fuse, took on the giant MTV (Music Television) in an effort to reach the audience MTV originally appealed to: people who want to watch music videos, not reality shows or adult­themed cartoons. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press ­ Books (US & UK). Reprinted by permission of Oxford University Press ­ Books (US & UK) via the Copyright Clearance Center.