Posted: March 22nd, 2017
The purpose of this assignment is to synthesize many of the issues associated with the sociology of media as discussed throughout the modules and in the textbook. For this assignment, choose a media event or text to analyze. Examples of media events or texts include: • Television show • News event • Film or film franchise • Magazine • Book or book franchise • Advertising campaign • A Weblog (Blog) • The Use of Twitter in newsgathering • The use of YouTube by individuals and audiences • The use of social media for social or political advertising (“flash mobbing”) The purpose of this paper is to critically evaluate a media text by applying at least three of the major issues or concepts explored by the textbook and course content. These issues or concepts include: • Economics of the production and distribution of the media text • Laws and policy that regulate the production and distribution of the media text • Ways that structural power constrains individuals and institutions that produce the media text • Ways in which ideologies are transmitted by the media text • Opportunities for individuals and audiences to use the media text in unintended ways • Influence of technology in the production and distribution of the media text • Issues that arise when the media text is distributed globally A recommended organization of your paper should include: • Thesis or summary paragraph • Description of the media text • Description of the focus of your paper • Application of the concepts/issues • Critical analysis of the text in light of the application of the concepts/issues • Possible solutions to a problem or problems (if applicable) • Cite and discuss a minimum of three credible sources
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