Posted: February 3rd, 2017

Describes the promotional, distribution, and pricing decisions.

Proficient – Identifies and sufficiently describes the target market, competitors, and marketing objectives. Associates the marketing objectives with the competitors and the target market. Minor details are missing from the description. Basic – Identifies and describes the target market, competitors, and marketing objectives. Somewhat associates the marketing objectives with the competitors and the target market. Some relevant details are missing. Below Expectations – Attempts to identify and describe the target market, competitors, and marketing objectives; however, the marketing objectives are not associated with the competitors, and the target market or the association is unclear. Many relevant details are missing. Non-Performance – The identification and description of the target market, competitors, and marketing objectives are either non-existent or lack the components described in the assignment instructions.

Describes the Promotional, Distribution, and Pricing Decisions and Includes at Least One Alternative Media Approach Total: 3.00 Distinguished – Thoroughly describes the promotional, distribution, and pricing decisions. Provides relevant details and examples to fully support the marketing strategies. Includes at least one feasible alternative media approach. Proficient – Thoroughly describes the promotional, distribution, and pricing decisions. Provides relevant details and examples to fully support the marketing strategies. Includes at least one feasible alternative media approach. Basic – Describes the promotional, distribution, and pricing decisions. Details or examples do not entirely support the marketing strategy. Includes at least one alternative media approach, but the approach may not be appropriate for the product and/or target audience. Below Expectations – Attempts to describe the promotional, distribution, and pricing decisions and include an alternative media approach; however, the details and examples do not support the marketing strategy or are insufficient for the scope of the plan. An alternative media approach is included, but its appropriateness for the product and/or target audience is unclear. Non-Performance – The description of the promotional, distribution and pricing decisions and the inclusion of an alternative