Posted: October 18th, 2016

Critically evaluate the impact on the company�s current and future strategies for sustainable competitive advantage, segmentation and branding

The Company in the project should be Jeunesse : https://www.jeunesseglobal.com/ https://www.facebook.com/JeunesseHQ/ https://www.facebook.com/jeunesseglobaleuropecorporatepage/ Coursework instructions: PROJECT 1 You will be required to undertake an individual written report related to a particular organisation of your choice. This organisation can be one you work for or one you are familiar with. The overall aim is to evaluate ways in which changes within the global environment might impact upon marketing strategies and activities. You will be assessed on your ability to: a. Critically evaluate the impact on the company�s current and future strategies for sustainable competitive advantage, segmentation and branding b. Using a potential economic future, critically evaluate the possible impact on the company�s customer behaviour c. Identify and critically assess possible opportunities for growth within the organisation�s MACRO environments (maximum of 2 opportunities) d. Write a logical, well­presented and accurately referenced piece of work e. Higher marks will be awarded for clear links made to academic marketing theory. Key sections with suggestions as to word count: Contents Word Count guide Weighting 1. Brief summary of the company and its potential economic future 50­100 words 2. Potential impact on marketing strategies: 1300­1400 words, 40% …including � Competitive advantage � Segmentation, targeting and positioning � Branding 3. Potential economic impact on customer behaviour 500­600 words 20% 4. Specific growth opportunities in macro environments 300 words 20% 5. Presentation and referencing 10%