Posted: November 8th, 2016
Critically analyze the digital business strategy that the website pursues (Only the Digital Business strategy, NOT the company). This needs to include a definition of strategy.
Digital Business Management
Specifications for Assignment 1
[50% of the overall assessment, 2500 words]
Specific Instructions
- You are expected to do much background reading from textbooks and other academic journal articles as well as conduct adequately research evidence to support your review, synthesis and discussion.
- Reference style must follow Harvard Reference Systems, e.g. EJIS style (European Journal of Information Systems).
- The report should be word-processed, the length of your critique should be around 2500 words (± 10%). Please state the number of words using Word Count function at the end of your report.
- Assignment 1 will be marked against the criteria of the following:
- Application of business theory to construct appropriate frameworks for discussion
- Identification of useful concepts and scenarios
- Evaluation of e-Business model or approaches chosen by selected company
- Depth and breadth of analysis
- Clarity and cohesion of findings
- Quality and justification of recommendations
- Presentation, style, and adequate referencing
Assessment Task
Firstly, you must research and select a company website which has not been selected or previously analysed by your peers · Note: Please do not start work on the company website until it has been approved by your tutor. A list of companies that are not allowed for this study will be provided. · The chosen company website will be allocated to students on a first come first serve basis by e-mail registration.
This assignment requires each student to critically evaluate a website of a company chosen by students. · Critically analyze the digital business strategy that the website pursues (Only the Digital Business strategy, NOT the company). This needs to include a definition of strategy. · Consider digital business concepts and approaches to comment on specific strengths and weaknesses of your chosen website · Provide suggestions and recommendations for further improvement of the company’s digital business strategy with clear justification.
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