Posted: February 20th, 2017

Critically analyse the Singapore Airline Groups future prospects viz-a-viz their major international competitors

You are to produce a fully referenced business report of approximately 4000 words +/- 10% that uses an appropriate set of tools and techniques to analyse a strategic business issues (s) based on the case study on Singapore Airlines Group.Learning Outcome Assessed:1.    Critically analyse the characteristics of strategic decisions and explain what is meant by strategy and strategic management. 2.    Critically evaluate the role of organisational stakeholders, structures and processes and how stakeholders’ expectations shape strategy 3.    Critically assess and apply appropriate concepts and principles of strategic management in an organisational contextThe report should contain the following:1.    Brief background introduction of Singapore Airlines Group and the nature of the industry that Singapore Airlines Group operates in. Critical analysis of the strategic business decisions made by Singapore Airlines Group that had an impact on its current financial performance. Student should include relevant theories on strategy and strategic management as well as appropriate contemporary evidence to justify their analysis (30 marks).    2.    Critical evaluation of how stakeholders, structures and processes have shaped the company’s strategy. Student is expected to cover the identification and satisfaction of all relevant stakeholders’ needs (30 marks)3.     Critically analyse  the Singapore Airline Groups future prospects viz-a-viz their major international competitors. Student is reminded that the assessment covers the entire group and not just the airline