“Since you are the most trusted (and most educated) global advisor to this “CEO”, with knowledge about crafting and implementing effective strategies; he has called upon you to advise him on how to proceed in light of the situation (discussed in the case).” The “CEO” (Robin in this case) is expecting the following (do or die; so….prepare your answers in detail):
List and explain the key issues that must be addressed .
List the current mission statement and discuss why the mission must shift—or justify why the current mission serves this “ organization.” If the mission must shift, establish the new mission statement and provide the argument to justify your proposed new mission.
(Carefully evaluate this section, since it sets the tone for all other areas of analysis.) Further, discuss the vision that must be established.
Prepare a SWOT analysis (minimum of 6 elements for each component, with explanations for each; include in the “T” section the “ultimate threat”) Note/Review SWOT: Strengths are internal, Weaknesses are internal, Opportunities can be be either internal or external, and Threats are external. The Ultimate Threat (UT) is the threat that when occurs, can shut an operation down immediately.
Develop a list of specific performance objectives along with the criteria to measure each (minimum of 6). Prioritize this list and provide the recommendations on how to implement each, detailing the action plan for this “ organization” to pursue.
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