Posted: December 27th, 2015
Answer the following question:
It has been reported in the Financial Times (26/10) that the Bolivian Government is “determined to push Bolivia up from its ranking of 100 out of 141 on the 2015 World Economic Forum’s Travel and Tourism Competitiveness Index…It is overhauling its tourism development strategy, with the aim of attracting 7.1m visitors a year by 2020, up from 3.1m in 2014”. Using Porters Diamond model and Ghemawat’s CAGE distance framework analyse the challenges facing the Bolivian government as it seeks to achieve this target. It should be carefully noted that this question is not about marketing or branding.
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