Posted: June 13th, 2015

Countertrade Explain the concept of countertrade and how it applies to intrnational business. Find one real world example (other than the one in the book) and explain the benefits and challenges to both groups. How has the internet affected countertrading? TEXT: Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3

Countertrade

Explain the concept of countertrade and how it applies to intrnational business. Find one real world example (other than the one in the book) and explain the benefits and challenges to both groups. How has the internet affected countertrading?

TEXT:
Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3