This topic is linked to Corporate Financial Strategy and requires students to apply a range of management theories, models and concepts to a business organisation of their choice. These are used to identify and critically evaluate the competencies possessed by the organisation. An analysis of the business environment in which the organisation operates will identify key opportunities and threats. This will allow us to evaluate performance and outline a number of feasible strategies available to our organisation. ExampleThe performance of low cost airlines and the opportunities available for future growth.
2.Structure of research proposal
1.1. Background of the study
1.2. Research aim and objectives
1.3. Scope and limitations
2. Literature review
2.2. Review of relevant studies
2.3. Theoretical framework
3. Research methodology and design
3.2. Research paradigm
3.4. Empirical methodology
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