Posted: March 21st, 2016

Conduct careful observation of “service encounter” type of interactions in a real world setting


The project involves following steps:
(1) Conduct careful observation of “service encounter” type of interactions in a real world setting

For your observation select a setting such as convenience store, cafeteria or Starbucks, open to the public. Select time when there is not much traffic so that people are not too rushed. Observe and describe in your notes four interactions (conversations) between the attendant and customer. At least three of the conversations should involve either the customer or the service person introducing a topic not directly related to the business transaction at hand, such as in these hypothetical exchanges:

EXAMPLE I
1. Attendant: Will that be it?
2. Customer: Yeah. I haven’t seen you for a while?
3. Attendant: Would you like any cash back?
4. Customer: Nope.
5. Attendant: Thanks for shopping at Walgreens

EXAMPLE II
1. Attendant: Will that be it?
2. Customer: Yeah. I haven’t seen you for a while?
3. Attendant: I know, I went to see my boyfriend in Phoenix
4. Customer: That’s great. Good to have you back, though
5. Attendant: I’m glad to be back, too. Would you like any cash back?
6. Customer: Nope.
7. Attendant: Thanks for shopping at Walgreens

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