Pretend you have been hired as Director of Marketing and Planning in time for a company’s anticipated introduction of a new product or service. For your first assignment, you are asked to provide a rudimentary market analysis and promotion mix for the introduction of a new product offering. You will present this information to the Senior Vice President of Marketing, as well as to others in upper management. They will compare your suggestions to suggestions developed earlier and are hoping to receive fresh, new insights into how they will identify, attract, and capture their desired audience. Although you want to make a great impression, you also know that, since they very well may give the implementation of the plan back to you, your presentation needs to be as realistic as possible.
You must cite all resources used and include an APA-formatted bibliography. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. (100 points) (A 3-page response is required for the combination of Parts A, B, C, and D.)
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