Posted: November 30th, 2015

Coca-Cola India

For the paper, the following headers must include the following:

Question:
Coca-Cola India Please see the Coca-Cola India (will upload soon). The case study begins on page 274. The question that must be answered is, what is your recommendation for Coke’s communication strategy? Who are the key constituents?

The case and questions comes from chapter eight of:

Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.

Answer:
I am required to conduct research using the school’s library to respond to the question. I will find 4 articles by 4 different authors to help you answer the question above. All of the articles I provide will have been published within the past 5 years. An answer to the question must be based upon a full analysis of the research and must be fully grounded in the research. Compare and contrast at least 4 articles I provide you, all four of which must be utilized in your answer. You pick the four that are most appropriate from the uploads.

Also, use the textbook Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175 as at least one reference.

This paper must be formatted in APA format 6th edition (including references), written in third person, and must include only primary research (from academic/peer-reviewed journals). Refer to the APA Manual, 6th edition for formatting guidelines.

You also must use a reference from the Harvard Business Review, Academy of Management Journal, Academy of Management Review, or the Journal of Management Studies, etc.

Biblical integration:
Provide integration of a biblical concept that supports the answer to the Case Study question. . Biblical integration is more than just quoting a verse. Be sure to explain the biblical principle seen in the verse and how that principle may be applied to the issue at hand.

The Bible, NIV, KJV, and NKJV are all acceptable for use in this order.

References:
Using current APA format, list all references used in the response.