Posted: September 15th, 2015

challenges faced by Maria Pretorius

Individual Case Analyses
You have to do 4 cases and prepare for every case a summary report. The reports shall address the preparation questions. (1.5 pages each, single spaced)
The analysis shall start with an introduction providing a brief summary of the main issues of the case
Followed by the participant’s individual reflection on the case organized around the questions provided.
Then, a conclusion section shall summarize the participant’s recommendations.

For a good report, reading the case, considering the questions provided, and Discussing the case and the questions is very important.
DANIMAL
Q1. What challenges did Maria Pretorius have to face in order to successfully introduce
Danimal?
Q2. How would you measure the success of the Danimal project?
Q3. Do you think Danone’s decision to introduce Danimal was a good one? Please elaborate.
JUDO IN ACTION (Softsoap & RedBull Only)
Q1. Did Softsoap and RedBull have a competitive advantage when they entered the market?
Q2. What kept the incumbents from aggressively fighting back Softsoap and RedBull (at least
initially)?
Q3. How would you explain RedBull’s success compared to Softsoap struggling?
AQUALISA
Q1. Why is the Quartz shower not selling?
Q2. What is the Quartz value proposition to consumers? To plumbers?
Q3. Aqualisa has currently three brands: Aqualisa, Gainsborough, and ShowerMax. What is
the rationale behind this multiple brand strategy? Does it make sense?
Q4. What should Rawlinson do to generate sales momentum for the Quartz product?
NYPRO
Q1. What process is employed at Nypro to identify and standardize upon important
innovations?
Q2. To what extent is this process influenced by Lankton personality and leadership?
Q3. In your opinion, how should Lankton roll out the NovaPlast technology?

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