Posted: June 25th, 2015

Provide an in-depth analysis of the competitive forces and strategic elements of the external environment shaping the Tesla Motors’ industry.

Report Briefing (4000 words +/- 10%)

Dear writer,
please go through to briefing and write according.

You are going to be a Senior Analyst in the related of the Tesla Motor industry. You have been asked to do an independent strategic review report for the CEO. You have been given an initial dossier containing the case study mentioned above and related info. You are encouraged to do further secondary research to support your case analysis. The CEO will ask you to cover the following in the analytical report:

Question 1. Provide an in-depth analysis of the competitive forces and strategic elements of the external environment shaping the Tesla Motors’ industry.
Advisory notes:
• Approximately 900 words excluding use of supplementary appendices
• You should use any relevant strategic models to complete your analysis including macro-frameworks, Porter’s 5 forces and Industry (ILC) theory. Please avoid listing and descriptive content. It must contain structured critical evaluation.

Question 2. Undertake an internal strategic analysis of Tesla Motors company using appropriate organisational & strategic models to complete your critical assessment.
Advisory notes:
• Approximately 1,100 words excluding use of supplementary appendices.
• Your strategic analysis should concentrate on the internal aspects of Tesla as an organisation. This can include financial & resource appraisal and value chain linkages and other relevant materials.
• Aspire to being critical. Do not outline any theories in an explicit fashion. Simply apply them to the context of the case.

Question 3. The CEO is concerned about various PR crises that have impacted Tesla Motors since 2008. Therefore, you are required to identify the external stakeholder issues that Tesla faces and critically assess their impact on the corporate reputation and brand equity of Tesla Motors.
Advisory notes:
• Approximately 700 words excluding use of supplementary appendices
• This requires the critical application of organisational ethics theory, CSR concepts, stakeholder applications & reputation management concepts/metrics.

Question4. Based on sections 1-3, you are required to summarise the strategic options (strategies) that are appropriate to X and make definitive recommendations for X to sustain its future position in the its industry.
Advisory notes:
• Approximately 1,300 words. No supplementary appendices should be used in this section. It is not appropriate.
• This requires the application of the strategic options approach based on one of the lectures & seminars. It is very advisable to continue attend lectures that follow after the publication of this document.

Structure and quick briefing:
Very quickly: you will need to prepare a 4.000 words report (+/- 10%) where you don’t have to repeat the theories, just use them and reference them in order to provide related answers to the 4 questions.

In general: It is a report (not an essay) thus you will need analytic headings, sub-headings, clearly structured answers. Please follow the particular suggested structure:

Front Cover,
Executive Summary (excluded from the word count)
Table of contents
1. Introduction
2. Q1 – Analysis of the external environment
Sub-headings here e.g. 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model
3. Q2. – Analysis of the internal environment
Sub-headings here: e.g. 1.Resource Based View of the Company, 2 Value Chain etc..
4. Q3. – Analysis of PR crises
Subheadings again here – according to your identified crises/relevant theory
5. Q4. – Strategic Analysis
Subheadings here: e.g. 1. Business Level Strategy, 2. Corporate Strategy, 3. Strategies Suggested for future/Evaluation, 4. Implementation Modes/Techniques and Final Suggestions.
6. Conclusions – Yes, this can be as part/sub-heading of the previous point – it is up to you.
7. Full list of References / Bibliography (excluded from the word count)
8. Appendices. (excluded from the word count)

With regards to theory and application: You are not required to analyse any theory! Briefly mention (within one-two lines max) what it is about and the original/initial reference, not our book all the time, e.g instead of “Christodoulou and Patel, 2012” use “Porter, 1985.

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