Capstone Business Plan

Capstone Business Plan

Develop a business plan for a start-up company that plans to sell a service of

mobile auto detailing in a local market A. Write an executive summary (suggested

length of 1–2 pages) in which you do the following: 1. Identify the company’s

name and location. 2. Describe the mission of the company. 3. Discuss two business

goals in support of the company’s mission. 4. Discuss three keys to success for

the company. B. Write a company summary (suggested length of 4–6 pages) in which

you do the following: 1. Describe the history of the industry in which the company

will operate. 2. Identify the legal form that the company will take. 3. Describe

the location and type of facilities needed for the company. 4. Describe the

management structure, including key positions and specific responsibilities. 5.

Describe the products and services offered by the company. C. Develop a market

analysis (suggested length of 3–5 pages) in which you do the following: 1.

Describe the target market for the company’s products and services, including

the specific location, demographics, etc. 2. Complete an industry analysis for the

company, including current trends and statistics. 3. Complete a four-square SWOT

analysis for the company in which you do the following: a. Identify three

strengths, three weaknesses, three opportunities, and three threats. b. Explain

each of the identified strengths, weaknesses, opportunities, and threats. D.

Develop a market strategy (suggested length of 3–6 pages) in which you do the

following: 1. Discuss each of the four Ps of marketing as they relate to the

company’s products and services. 2. Develop a price list for the company’s

products and services. 3. Develop a promotional strategy including specific tasks,

target dates, and responsible parties. 4. Develop a monthly sales forecast for the

first year of operations, including a discussion of expected market conditions.

Note: The sales forecast will be used as the basis for your revenue in your

financial statements. E. Develop an implementation strategy (suggested length of

3–6 pages) in which you do the following: 1. Summarize the overall strategy that

will be utilized to launch your business, including target dates and goals for

implementation. 2. Develop a post-launch monitoring plan (e.g., financial impact,

quality control, customer satisfaction, monitoring schedule) to evaluate the

success of the company in meeting milestones. F. Calculate and develop the

financial statements and projections (suggested length of 2 pages) for the first

year of business by doing the following: 1. Develop a month-by-month forecasted

profit and loss statement using an estimate of revenues and operating costs based

on the sales forecast. 2. Develop a forecasted balance sheet for the end of year

one. G. Write a financial report (suggested length of 1–2 pages) in which you do

the following: 1. Summarize the financial projections and the assumptions used in

estimating the financial statements. 2. Describe the company’s financial

position at the end of the first year. 3. Describe the company’s initial and

future estimated capital/investment needs


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