Capstone Business Plan
Develop a business plan for a start-up company that plans to sell a service of
mobile auto detailing in a local market A. Write an executive summary (suggested
length of 1â€“2 pages) in which you do the following: 1. Identify the companyâ€™s
name and location. 2. Describe the mission of the company. 3. Discuss two business
goals in support of the companyâ€™s mission. 4. Discuss three keys to success for
the company. B. Write a company summary (suggested length of 4â€“6 pages) in which
you do the following: 1. Describe the history of the industry in which the company
will operate. 2. Identify the legal form that the company will take. 3. Describe
the location and type of facilities needed for the company. 4. Describe the
management structure, including key positions and specific responsibilities. 5.
Describe the products and services offered by the company. C. Develop a market
analysis (suggested length of 3â€“5 pages) in which you do the following: 1.
Describe the target market for the companyâ€™s products and services, including
the specific location, demographics, etc. 2. Complete an industry analysis for the
company, including current trends and statistics. 3. Complete a four-square SWOT
analysis for the company in which you do the following: a. Identify three
strengths, three weaknesses, three opportunities, and three threats. b. Explain
each of the identified strengths, weaknesses, opportunities, and threats. D.
Develop a market strategy (suggested length of 3â€“6 pages) in which you do the
following: 1. Discuss each of the four Ps of marketing as they relate to the
companyâ€™s products and services. 2. Develop a price list for the companyâ€™s
products and services. 3. Develop a promotional strategy including specific tasks,
target dates, and responsible parties. 4. Develop a monthly sales forecast for the
first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your
financial statements. E. Develop an implementation strategy (suggested length of
3â€“6 pages) in which you do the following: 1. Summarize the overall strategy that
will be utilized to launch your business, including target dates and goals for
implementation. 2. Develop a post-launch monitoring plan (e.g., financial impact,
quality control, customer satisfaction, monitoring schedule) to evaluate the
success of the company in meeting milestones. F. Calculate and develop the
financial statements and projections (suggested length of 2 pages) for the first
year of business by doing the following: 1. Develop a month-by-month forecasted
profit and loss statement using an estimate of revenues and operating costs based
on the sales forecast. 2. Develop a forecasted balance sheet for the end of year
one. G. Write a financial report (suggested length of 1â€“2 pages) in which you do
the following: 1. Summarize the financial projections and the assumptions used in
estimating the financial statements. 2. Describe the companyâ€™s financial
position at the end of the first year. 3. Describe the companyâ€™s initial and
future estimated capital/investment needs
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