Posted: September 5th, 2015
There is an opportunity in San Diego, California to open and operate an innovative successful manufacturing, sales and distribution company. Todd Hurt recognizes this opportunity and has decided to go forward with his new company named Das Bootle. The company will penetrate the market in the manufacture, sales and distribution of a unique, fun and functional combination baby bottle/sippy cup which is an excellent and distinctive gift idea for baby showers. It is shaped like a boot and available in many different styles (pending the acquisition of the appropriate licensing agreements). Das Bootle will be available in a wide variety of popular styles that pay tribute to such popular Americana such as the military, cowboys, tourism and major attractions as well as professional and college sports teams, WWE stars, childhood story heroes, and popular culture icons and characters. Todd Hurt also recognizes the opportunities for retaining a top patent attorney with a strong track record that includes a relationship with producers of the ABC-TV show “Shark Tank.” Todd Hurt owns the trademark and all relevant patents for Das Bootle. This Marketing Plan is designed to identify the target market for Das Bootle and enable it to attract clientele through careful (primarily organic) promotion, PR and social media, blogging, email subscribers, and search-optimized online marketing. Emphasis will be placed on the fact that Das Bootle is “Made in the USA”. To date, two investors have submitted contract proposals. The president of Das Bootle is favorably disposed to selling the rights to this unique product to established competitors, with a negotiated royalty percentage. Competitors in the baby bottle market include Gerber, Playtex, Evenflo and Avent. Das Bootle will serve its area of business working to make its operations more productive while at the same time controlling expenses.
The money required getting the company organized and structured has been provided by Todd Hurt. To bring this company the next level there will be an amount needed of $120,000.00. Todd Hurt is providing $40,000.00 leaving a balance of $80,000.00, which will come as a loan. The money will be allocated to take care of all the requirements (see Section 4.3). This business plan will show the components that make up and accomplish this exciting business venture.
Market Demand: What is creating the need for your product or service? How is
this need currently being met? What gaps exist in those offerings, their price,
and/or their distribution?
2. Competition: Who is currently meeting demand for your product or service? What
are their strengths and weaknesses? How are they performing as companies?
What is their stock standing in the industry?
3. Readiness: Do the founders possess special intellectual property that will foster
success? What value do you propose to offer your market? What are your
differentiators, strengths, and weaknesses? How will you exploit your strengths?
Competitive weakness? How will you inoculate against competitive strengths?
Your own weaknesses? How are you prepared operationally to deliver? What
relationships exist that will enable a fast start?
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