Posted: April 7th, 2015

;BUSINESS TO BUSINESS MARKETING

MKTG1065;BUSINESS TO BUSINESS MARKETING

Assignment 1 – Case Study Analysis (20%)

Due 9 April 2015, 9am.

Grades and feedback will be available at the end of Week 7.

Electronic copies are to be submitted on Blackboard using the Assignment link. This link will also submit your assignment to TURNITIN.  Your assignment must be less than 15% similarity. Assignments that are not submitted via the electronic link will lose 5% of the awarded mark. Please note that submitting via TurnItIn means you “declare that in submitting all work for this assessment you have read, understood and agree to the content and expectations of the Assessment declaration website.”

Case Study: Salesforce.com. Creating a Blue Ocean in the B2B Space
Your client company for this assignment is Salesforce.com. The customers are the current or potential customers of Salesforce.com. Use the theory and models from the textbook and classes to critically analyze the company, the potential customers and make recommendations based on your findings.

This is a business report, so it should be clear and precise. Use references where required and cite all material you use to justify your arguments. You are still required to use citations in the body of the report.  Citations and references should be listed using the Harvard referencing method.

It is recommended that you use tables and diagrams to help explain your material and present your analysis in the body of the report. The discussion (text) can then be used to present your findings and conclusions, developed from the analysis. Tables must be less than one page in size and must have clear headings and list the information sources.

The report must include a Title page, Contents page, and an introduction, address each of the key sections and finish with a clear conclusion. Guidelines for how to prepare a business report are available under the assignments link on myRMIT Blackboard. Further information on writing business reports can be found via the link on Blackboard to Writing Help.

The case study word limit is 1300 words +/- 10%, not including the title, contents, reference pages or tables and diagrams. You can use appendices to present supporting material, but you are limited to a maximum of 4 pages.

DO NOT COPY TABLES OR DIAGRAMS FROM THE TEXTBOOK OR SLIDES. IF THE TABLE OR DIAGRAM IS NOT YOUR WORK, DO NOT INCLUDE IT.

YOU CAN ADAPT TABLES and DIAGRAMS TO PRESENT YOUR OWN ANALYSED INFORMATION.

The report is to be submitted in
•    Microsoft Word or equivalent
•    A standard business font (for example Times Roman, Arial, Tahoma, Calibri or Verdana) 12 pt font, single line spacing, margins 2 cms.
•    All pages are to be numbered in the bottom right hand corner
•    Report length is 1300 words + or – 10%. This does NOT include the title page, contents page, reference page and appendices, tables or diagrams.
•    Title Page will contain a REPORT title, your name and student number as the author and the course code in the bottom right hand corner.
•    Tables MUST be less than one page in length, must have clear titles and must be clearly referenced or referred to in your discussion. Use 9 or 10 pt font size for tables or diagrams. Information sources used to develop the table or diagram should be listed in 9pt font at the bottom of the table or diagram. See the example report. Tables over one page in length, without titles or without reference to the report content will lose marks.
•    Diagrams must have clear titles, must be used to present your analysis or results and must be clearly referenced in your discussion. See the example report.
•    Please complete the TURNITIN form stating that the work supplied by you is your own work. Please note that is a contract stating that you have not copied or plagiarized work from other sources.

NOTE: This assignment is designed to help develop knowledge and critical analysis skills that will be used in the Major Project, the exam and to develop effective business report writing skills.

The marking will be weighted towards your analysis and your recommendations.

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