Posted: June 8th, 2015

Business Research Methodologies

Business Research Methodologies

MODULE TITLE: – BUSINESS RESEARCH METHODS

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Topics:

1.    The role of customer experience in UK coffee shops
2.    How does Brand Loyalty influence customer behaviour?
3.    The role of the customer experience in fast food restaurants in London
4.    The factors influencing customer choice in the purchase of luxury goods
5.    How have the new immigration rules affected student’s choice of university in London?

Task:
1.    Select any one of the Topic above.
2.    Develop 3 overall research questions research questions and 3 research objectives from any one of the above topics.
3.    Literature Review of about 200 words on this topic. This will be in the form of any three theoretical secondary sources related to your selected topic. List three key theories or research done by a researcher of relevance to the selected topic.
4.    Design a research methodology for this research. This would require you to develop and justify an appropriate research:
•    Philosophy (Interpretivism, Positivism, Realism or Pragmatism)
•    Approach (Inductive or Deductive)
•    Strategy
•    Data collection method and
•    Data Analysis Procedure

In your data collection and data analysis section, discuss how you would collect Primary data through the use of one or a combination of methods of data collection methods e.g. questionnaire, interview, focus groups, observation, etc., and how you would analyse this data

This assignment does not require any primary research and data collection. It is a research design that will show such a research would be undertaken.

The above requirements are indicated as the required areas of focus for you to articulate your individual responses. The submission of your work for assessment should be organised, clearly structured in the order outlined above.