Posted: September 17th, 2015

Business Project

The company  Odessey Travel (
a) Choose an organization/firm to investigate and briefly describe the industry within which it operates. In completing this part it is recommended that you research industry data by using the library resources including data-bases such as IBISWorld and Passport (Euromonitor International).

b) Analyze and report on the competitiveness of the industry using Porter’s five-forces model.

c) Identify the current competitive strategy (low cost or differentiation) and the target market (broad or niche) that you think your chosen firm is following. Give your opinion on the suitability of the firm’s choice of competitive strategy in the light of your analysis in part1 b).

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