Posted: November 20th, 2015

Business management

Business management

You will choose the company to analyze, and my recommendation is that you choose a company that:

1.    You are interested in, or think you might want to work for in the future;
2.    Has information readily available – either online as a public company or through other personal means; and
3.    Has been established for at least 5 years.

If you are have any concerns that your company may not meet these criteria, please let me know early.

You are expected to research this company, using at least 3 different resources.  You will include a list of these references at the conclusion of the document.  These can include:

?    The company’s website
?    Other websites
?    Books, journals, magazines, newspapers
?    Interview with employees or other stakeholders
?    Other reputable sources as found

Your manager has asked that this report contain the following sections, at minimum:

1.    Title Page to include the name of the company, and your name, student #, instructor name, and date (not included in page count)
2.    Description of the company and businesses  ~ 1 page
Write in complete paragraph format, a description of your company by answering the questions below:
?    What type of business are they – profit/non, public/private, industry, ownership type, etc.?  How long have they been in business?
?    What is the company’s core business?  Product, service, or both?
?    What other secondary businesses are they involved in?
?    Who are the main customers?
?    Where do they do business?
?    Include a brief summary of key financial data if available – sales, profits, stock price, etc.

3.    Industry Analysis ~ 1 page
?    Who are their main competitors in the industry?
?    What is the economic outlook for the industry?
?    What external factors will influence future expansion or contractions of the industry?

4.    Mission Statement ~ .5 to 1 page
?    In your own words, provide the mission of the company – its reason for existence.
?    Include the company’s core values (if available) and at least one example of how they have demonstrated these values in the past.

5.    SWOT Analysis ~.5 to 1 page (preferably in table format)
?    Assessment of the company’s strengths, weaknesses, opportunities, and threats in their given environment
?    Should be summarized in point form in a 4 box table, and briefly described in a paragraph

6.    Informed Analysis – 1-2 pages
?    Provide your analysis, based on your research, of whether or not you think the company has a positive outlook for the future.  Why – or why not?
?    Provide at least 3 separate personal recommendations for the company in the future and justify each one separately.

7.    References and Bibliography* – final page (not included in page count)
?    List all references used, including publications and websites

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