Identify a
major business incident that occurred at least 2 years ago.
Briefly describe the incident and then provide an analysis of the way the company handled the issue drawing on the
various theories covered in this unit. You will need to draw on news reports (written and
video), press releases, interviews, and company reports and investigate these in light of the
various topics in this unit.
As it is an academic essay you are expected to draw on
academic journal articles.
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