Posted: June 1st, 2016

Briefly discus the concept of a concentrated marketing strategy?

Briefly describe each of the following terms in relation to marketing opportunities:  market penetration, market development, product development and diversification.
3. Explain each of the phases of the product life cycle.
4. List the 4 P’s.
5. Why is the marketing mix important in bringing a product or services to the market?
6. Explain why the product component of the marketing mix is so important.
7. What is the product life cycle?
8. Identify 2 types of pricing strategy that a business could use. Briefly describe each.
9. Explain why the comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.
10. Identify 2 types of promotional strategy that a business could use. Briefly describe each.
11. Identify two types of distribution strategy?  Briefly describe each
12. Briefly discuss the concept of an undifferentiated marketing strategy

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