Posted: January 25th, 2017

Brief analysis of consumer perceptions and behaviour about the brand- Marketing Mix

Choose  any ONE company from the following Industries:-    Business school  in Australia/University in Australia  –    Any tourist resort in Australia-    Farm House in Australia•    This assignment is in report form with the following headings:-    Executive summary-    Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company-    Comments on both Micro and Macro environment –    Brief analysis of consumer perceptions and behaviour about the brand-    Marketing Mix (Max 1 Page)-    Your comments on the brand/company

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