Posted: October 3rd, 2016

Brand management: Volvo cars

>: A.Structure #Headings/Tittles + Relevant Sub­Headings 1. Evaluation of Marketing Mix (Appx 400 Words) // All aspects of the VOLVO�s Marketing Mix have been clearly evaluated & identified, this identification must be backed and informed by a wide range of academic sources, such as Academic journals, Peer reviewed articles and Text books. (references must be included) (Subs) 1.1 Product (Images of VOLVO�s Product Line Must Be Included as a part of the Product Evaluation #Discussion and at the end as Appendices) : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.2 Price : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.3 Place : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.4 Promotion : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ 2. Evaluation of Source and Brand Equity (Appx 400 Words) // all sources of VOLVO�s Brand Equity have been clearly and competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. (Subs) 2.1 Brand Awareness : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.2 Brand Image and Points of Difference : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.3 Brand Resonance : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to suppor