Posted: March 8th, 2016

Baldwin Bicycle Company

READ “Baldwin Bicycle Company” CASE AND ANSWERING THESE 3 QUESTION

REQUIRED:
a. On the basis of Michael Porter’s (1980) competitive strategies, how does Baldwin
currently compete? Justify your answer. [25%]
b. If Baldwin took up Hi-Valu’s offer, how might this change the way Baldwin competes? In
particular, think about the effect on Baldwin’s costs and distribution channels (i.e. the
retailers). [45%]
c. Using Miles and Snow typology, speculate on Baldwin Bicycle Company’s strategic
positioning. [30%]

INSTRUCTION TO ANSWER THE QUESTION (ESSAY)
– Will need to make some assumptions
– More important to display knowledge of factors to be included in
calculations than complete accuracy of numbers
– Consider customer and competitor reactions

– The ability to present own views and arguments, or Extend application of issues to broader domains.
– Relevant points were well related and integrated to provide a good Answer to the question
– Good application of theoretical concepts to scenarios presented, with a Detailed discussion of what this application means for the scenario presented
– great correspondence between the problem and solution to more real life situations

NOTE :
– THE CASE FILE ATTACHED “Baldwin Bicycle Company”
(SEE PAGE 2-4 ONLY ) – passages page: 2-3 & question : page 4
– Note the weighting of marks and reflect on this when writing your answers (write more words in question that having higher percentage of marks)
– 3 pages, 12 font and double spaced
– The power of your argument that is importan