Posted: April 24th, 2016

How to attend to customer needs?

•Assess customer needs (using the information in the case study, not additional research)
•Determine key selling points and benefits
•Anticipate purchasing objections
•Use the AIDA model
•Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for yourbusiness
For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12:
•The visual aid must be ethical and must not distort information
•The visual aid must be clearly labeled
•The type of visual aid must be suitable for its intended purpose
•The visual aid must be integrated with the text in a way that will make sense to the audience
•The visual aid should demonstrate the same awareness sensitivity as the letter itself
Again in week five, include the memo about team member contributions; use the template in Doc Sharing. Also, this assignment should be submitted to
Part one, the analytical report, is due at the end of Week 4. Part two, the sales letter, is due at the end of Week 5. If you have questions, please post them in the Q&A Forum.
Note about Expectations for Group Work
Team members are expected to participate equally. Document ALL contributions in the Team TDAs located in Weeks 3, 4, and 5. Instructors do not have access to email messages, phone conversations, or IM chat logs. While it is fine to use these other means to communicate with team members, all decisions and actions taken in the group project mustbe documented in the Team TDAs. Team contributions will also be documented in the memo to your instructor each week.
Negotiating differences is part of the group project and an important part of fulfilling TCO 7. However, if a problem arises that a team cannot work out, please contact your instructor. If it is determined that a team member is not contributing satisfactorily, that team member’s grade will be handled separately.
How the Project is Graded
The Group Project will be graded according to the criteria set forth in the Week 4 and Week 5 Rubrics located in Doc Sharing.

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