Posted: February 20th, 2017

ationalize whether Raju Omelet should purse a product development, market development, diversification, or market penetration strategy when considering their potential expansion into other parts of the UAE

Critically analyze what the customers’ service expectations are from restaurants such as Raju Omelet? How did these expectations develop?  (20 marks) 2. Formulate the Unique Selling Points of Raju Omelet.  What brand image did Raju Omelet develop during its start-up period and how was this image established?   (20 marks) 3. What would it take at this restaurant to ensure that customers are highly satisfied? How valuable is highly satisfied customers in the restaurant business and why?  (20 marks) 4. Critically analyze what points should Raju consider before introducing the home delivery service?  Do you think they should go ahead and introduce it, why or why not?  (20 marks) 5. Rationalize whether Raju Omelet should purse a product development, market development, diversification, or market penetration strategy when considering their potential expansion into other parts of the UAE.  (20 marks