Posted: April 17th, 2017

Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new pizza?

Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new pizza?
Suppose that 50% of the customers who will switch from Pisa Pizza’s original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with introducing the new pizza in this case?