Posted: November 1st, 2015

Assignment

Assignment

Review the corporate strategy of AB Electrolux:  found here: http://group.electrolux.com/en/category/about/

As the social and demographic trends continue to evolve so do the opportunities afforded to Electrolux. The

most significant demographic shift globally is the growing middle class in Asia, which includes families with

incomes between US$6,000 and US$30,000. It is estimated that by 2030 there will be 3 billion more people in

the global middle class than there were in 2013.(Ernst & Young, 2013)

Correlated with rising incomes worldwide, homeownership has also increased at a substantial rate giving rise

to increased demand for consumer durables such as refrigerators, washing machines, and dishwashers.

(Electrolux, 2013)

Electrolux (2013)  Electrolux 2013 Annual Report. Retrieved from http://group.electrolux.com/en/company-

overview-271/

Ernst & Young (2013) Hitting the sweet spot.  Retrieved from http://www.ey.com/GL/en/Issues/Driving-

growth/Middle-class-growth-in-emerging-markets

In a 1000 – 1500 word essay discuss the following:

1) Use Barney’s VRIO framework to analyze the competencies of Electrolux. Discuss whether AB Electrolux can

compete with local Chinese consumer manufacturers.

2) Identify whether Electrolux operates in a fragmented or a consolidated industry.  How would its

competitive strategy differ in each?

3) Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.

4) What is the corporate culture of Electrolux? Discuss two distinct attributes of culture within the

organization.

This essay should be well-researched, appropriately documented and submitted in APA format.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A GOOD DISCOUNT

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Live Chat+1-631-333-0101EmailWhatsApp