Posted: November 1st, 2016

Assessment Task 2: International Marketing Plan Report

Follow instruction on page 594-601 for a thorough strategic marketing plan, and marketing research audit

 

International Marketing Plan Report

Your project is: to prepare a brief strategic marketing plan for the introduction of a                 product/service to a new country. It consists of two parts:  (a) An introduction to your product/service and choice of country, and an introductory environmental scan of your target country(economic, political, legal and cultural overview) b)  A  short  summary  of  part  (a)  above,  plus  a  market  audit  and preliminary marketing strategy and plan for your chosen product/service.

MARKING CRITERIA

Structure and style:

  • Assignments are to be typed, 1.5 spacing

12 point Times New Roman Font

  • All margins 2.5cm
  • Must include a university cover page
  • Clear direction and order
  • Appropriate and adequate use of referencing and citation
  • Appropriate grammar/punctuation/syntax

 

 

Length of the Report

Part (a) around 1000-1500 words (not including the header page and any appendices).

 

Part (b) around 2000-2500 words (not including the header, contents or executive summary pages or any appendices).

 

 

This is a major assignment and some effort on your part is required to produce a report of the standard required to get a pass mark for the assignment.

 

You will need to analyse the country chosen, and develop strategies and a brief overall plan for the designated company/product chosen. You are expected to utilize numerous outside resources, including textbooks, cases, reports, etc. in developing a comprehensive set of recommendations. The analysis, recommendations and marketing plan are to be submitted in the form of a marketing report.

 

References must follow the Harvard referencing style. For details on Harvard referencing

 

Students are strongly advised to consult with the material on how to approach a marketing plan (Country Notebook) discussed in weeks 1 and 2.

 

 

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