Posted: February 20th, 2017

Assess the strengths and weaknesses of the strategy and provide recommendations for improvements. Justify your recommendations.

Complete the Assignment: Strategy and Advertising

Select an organization that has been in existence for at least 20 years (including your own organization, if applicable), and prepare a 2-3 page paper describing and assessing how this organization has developed a strategy in relationship to advertising during the years of its existence. Assess the strengths and weaknesses of the strategy and provide recommendations for improvements. Justify your recommendations.

Assignment Checklist:

Examine the IMC of the company of your choice by evaluating the SWOT and analyzing the overall position of the IMC. Clearly articulate the core of the SWOT. Be sure to outline your decision on whether the company has any real risks.