Posted: March 14th, 2015

As a marketing manager, you have been asked by your director to write a report on a PlayStation 4 (Game Console). Your report should analyze the product’s segmentation strategy, marketing mix and competitive strategy.

As a marketing manager, you have been asked by your director to write a report on a PlayStation 4 (Game Console). Your report should analyze the product’s segmentation strategy, marketing mix and competitive strategy.
The purpose of the project is for you to demonstrate your practical understanding of the topics covered during the course as well as to develop your skills in preparing reports for managers and working in teams.
Structure of the report:

1. Executive summary (less than 1 page): Brief overview of the work that is about to be read (with key points and outcomes).

2. Introduction: A short summary of the product that has been selected and the background of the company.

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