Posted: August 24th, 2015

Apple iPhone.

-Select Apple iPhone and discuss each version separately. E.g. iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 Plus, iPhone 6. Explaining the uniqueness of its design elements – shape, colour, design, imagination, relevance and usefulness.
• The benefits and value derived by the clients or customers or recipients
• Its brand appeal in relation to competitors in contemporary markets
*When addressing these aspects, it is vital to use relevant theory and apply them well to the chosen product. Theories such as innovation diffusion mode, product life cycle, product onion etc will be useful in this regard.
In terms of a brand what position does it hold in the minds of the customers compared with competition?
• How does it fare in terms of competition? What are the positives and the negatives?
• What advantages does the brand bring to the organization in terms of competitive advantage?
Use Theory, Explain the design elements, the value for the customers, discussing the improvement through the versions, brand advantage in terms of competition.

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