Posted: June 30th, 2015

Analyzing Disney case study

summarize the case 1. How did WD build his empire? What was the pattern in his stream of decisions? He was pursuing a bus level strategy of focused differentiation . sought additional product markets; opened a theme park; What were his stream of actions based on? 2. What happened in the years between WD’s death and the arrival of Eisner? Do a sWOT analysis at the time that Eisner took over. 3. What were the changes in the bus level strategy that Eisner introduced into the main lines of business (theme parks, movies, and products). Look at the history–describe the main lines of business; then ask why was Disney deteriorating and do the SWOT. What was its main weakness; look at Eisner’s bus level strategy and how he turned around the 3 lines of business; the links between the businesses and synergies helped develop what kind of corporate level strategy. Attached is document on how to analyze a case study and case to be analyzing(disney)

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