Posted: January 10th, 2017
Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:
Section 1: General Product Information •Describe the health care company or product •Describe how you will market your health care company or product. ◦Describe how the marking plan will differ from other marketing plans currently available to consumers. •Describe the value of the services offered by your health care company or product.
Section 2: Consumers •Differentiate health care access options for consumers. ◦Differentiate the health care access options that are available to your target audience. ◦Analyze how the health care access options will affect how you market to your target audience. ◦Analyze how consumers communicate health care access options. ◦Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies •Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations •Analyze the effect of health care reform on the health care consumer products and services. ◦Analyze how health care reform will affect your target audience. ◦Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market •Explain how consumer’s options for health care are changing. ◦Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy •Explain why all of these factors are important for your marketing strategy.
Format your assignment consistent with APA guidelines.
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