Posted: May 17th, 2015

Analysis of investment in an industrialized country

Analysis of investment in an industrialized country

Introduction
-Apple Inc. designs, manufactures, and sells computer software, consumer electronics, personal computers, and online services.
Apple SWOT Analysis
Strengths
-Apple enjoys a number of strengths including high levels of customer loyalty and good brand reputation.
Weaknesses
-Weaknesses include highly priced products, patents infringements, decline in gross margin, and decline in market share.
Opportunities
-Opportunities include entering more markets, investment in research and development, and increased cloud computing services.
Threats
-Apple threats include competition, rapid technological changes and change in management.
PEST Analysis
Political Factors
-Political factors affecting the company include political stability, tax policies, labor laws, trade restrictions, tariffs, and environmental laws.
Economic Factors
-Economic factors affecting Apple in different countries include inflation rate, exchange rates, interest rates, and economic growth.
Social Factors
-Social factors affecting the company include changes in consumer behavior and cultural differences.
Technological Factors
-Apple has been dealing with rapid technological advancements.
Possible Return of Investing in Norway
-Norway provides a perfect market for Apple’s expansion.
-The company will be able to enjoy increased customer base.
-Apple will also be exposed to more and more expansion opportunities.
-Apple can also capitalize technological knowhow to improve the quality of its products.
-Apple will be able to reduce its reliance on the US market to achieve success
Risks
-The company must deal with different business culture.
-Apple should anticipate high competition.
Specific Recommendations
-Apple must embrace localization strategy
-There is the need for Apple to invest even more in research and development