Posted: June 25th, 2015

What is the current marketing strategy of Nike?

An Investigating Analysis of Consumer Attitudes towards Nike’s Marketing Strategy

Research topic: An Investigating Analysis of Consumer Attitudes towards Nike’s Marketing Strategy

 

This research is going to tackle two main research questions:

  1. What is the current marketing strategy of Nike?
  2. What can be done to improve the company’s marketing strategy?

 

 

 

Research objectives

These are three research objectives:

  1. To determine and evaluate the current marketing strategy of Nike.
  2. To gather information from customers on Nike’s marketing strategy
  3. To recommend how Nike’s marketing strategy can be better designed to address consumer needs

 

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