Posted: February 20th, 2015

American Airlines Group

Textbook: Operations Management
Author: William J. Stevenson ISBN: 9781121894808 Publisher: McGraw-Hill

Research Report, analysis of operational issues within the American Airlines Group, number 112 in the Fortune 500 2014, found at https://fortune.com/fortune500/american-airlines-group-inc-112/

Requirements:

Research report with appropriate graphs/tables. This has
to be written in your own words (not cut & paste).

The research report must be written may be structured as follows:
Introduction: Discuss the state of the industry/sector in which your company operates. What opportunities and challenges does the industry face? Who are the competitors? What are they doing?
Problem Definition: Identify the various operational challenges that your company is facing. Examples: need to innovate, improve the supply chain, quality problems, new projects being undertaken, improving business processes using new technology, launching new products, data analytics.
Analysis: What are the various efforts being undertaken by your company to address the operations challenges facing it?
Implementation Challenges: What challenges did your company face when implementing these operations efforts?
Results: How successful has your company been in these operations efforts?
Bibliography: Include all references you used in doing this research.

USE ONLY THESE 8 SOURCES FOR YOUR RESEARCH
Library > Indexes & Databases > Browse Databases by Subject or Format
> Business, Industry & Economics Databases
1. Business Insights: Essentials | Some Full Text
[ Formerly Business & Company Resource Center. ]
Includes company profiles, company brand information, rankings, investment reports,
company histories, chronologies, and full-text articles.
2. Business and Industry | 1994-present | Some Full Text
[ This resource will no longer be available after 12/31/2013. ]
This is a broad-based business information database that focuses on facts, figures, events
and market information about companies, industries, products and markets. It covers all industries and is international in scope.
3. EDGAR Database of Corporate Information | Full Text
[ Open Access ]
The US Securities and Exchange Commission’s official database of required filings from
US public companies, including 10K reports, etc.
(> go to �search company filings�)
4. Hoover’s Company Records | Full Text
Find up to date proprietary editorial content covering more than 40,000 public and non-
public companies and 225,000 key executives. Hoover’s, widely recognized as a leading provider of corporate data, delivers in depth industry analyses, information on a company’s location, summary financials, top competitors, top officers, and more.
5. IBIS World | Full Text
IBISWorld is a comprehensive collection of Industry Market Research. Reports consist of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, and more.
6. Thomas Register | Full Text
[ Open Access. Free/instant membership may be required for access. ]
Over 158,000 companies indexed by name, product and service classifications, and
specific brand names. Links to online supplier catalogs, company web sites, and summary company profiles.
7. Wall Street Journal | 1984-present | Full Text
[ Also see Historical Wall Street Journal. ]
The paper is considered the preeminent publication for business news and information on
financial markets worldwide. Each issue of every newspaper is indexed thoroughly, so researchers can access not only top news stories but also detailed information from all the paper’s sections. For each article cited in the database, an abstract of up to 75 words helps the researcher know if he complete text will meet his or her needs.
8. Allowed websites:
o � Company website (Company Annual Reports and other documents from the
company website and specific company information from reputed financial
websites).
o � Business News Sources (e.g. Wall Street Journal, BusinessWeek, Fortune, etc)
o � Financial Websites (e.g. Yahoo Finance)