Posted: May 9th, 2015

ADVERTISING ASSIGNMENT

COMMUNICATIONS THEORY ASSIGNMENT.

QUESTION 1.
Doing the work correctly:
In order to accomplish organizational objectives, effective and accurate communication must take place. But communication comes along many channels and with a wide range of differing content. Often the critical instructions are not formally delivered but come through back channels, non-verbal communication, or informal direction. Can you think of a work situation where your supervisors provided you with critical information through informal channels? What did the formal channels communicate? Why was it necessary to add informal communication to get the proper results? Can you think of ways in which a formal process could have accomplished that result? What would it have required for the organization to have formally communicated what was informally communicated? Would it have been more or less efficient for formal communication? What does this suggest about how organizations communicate internally?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read (a necessary condition for maximum marks). If you do refer to something you have read, make sure you use a proper APA reference.

Once you have responded, please read the responses of your fellow students. Then reply in ways that explore in greater depth the issues each student raises.
150 words plus references.

QUESTION 2.
Power & Communication
How do you know where the power is within an organization? Sometimes it goes with the sign on the door. Sometimes it is found through other means of communication. Identify someone you work with or for. How much power do they have in the organization? How do you know it? How was that communicated? How much of their power exists only because of their ability to communicate effectively?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read. If you do refer to something you have read, make sure you use a proper APA reference.

Once you have responded, please read the responses of your fellow students. Then reply in ways that explore in greater depth the issues each student raises.
150 words plus references

MRKT 302: ADVERTISING ASSIGNMENT

QUESTION 3.
This week we move into Out of Home and support media as well as sales promotion for our discussion topics. Outdoor ads can be quite limited as to the amount of information that can be conveyed compared to other media. This however, can be a creative advantage if used properly. Outdoor has also been seen in the past as an “add on” to a campaign to boost the GRP (gross rating points) since so many people are exposed to the message. Explain how outdoor ads can be creative and foster emotional responses. Note examples that you think are effective at doing this.
150 words plus references

QUESTION 4.
Advertising in video games has gained in popularity. Discuss the pros and cons of advertising in this medium.
150 words plus references