Posted: August 25th, 2015

A critical investigation into how a new FMCG product was developed.

1.What is a product .
2. Justification of the research
3. introduce the topic and explain why it is useful study to be carried out.
4. critically analyse the relevant literature in the area of new product development.
2. collect and critically evaluate primary data from employees, related to new FMCG product development.3. critically assess the links and gaps between theory and practice.4. draw conclusions and make reccomendations where relevant.

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