Posted: December 21st, 2015
A Trust Typology
Companion Trust | Competence Trust | Commitment Trust |
Based on judgements of goodwill or personal friendship | Based on the belief in others’ competence | Based on contractual agreements between parties |
Develops slowly over time through continuing exchange | Where based on reputation, can develop quickly | Can develop rapidly if parties’ have high credibility |
Resilient | Fragile | Reasonably strong |
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