Posted: February 23rd, 2016

This is a complete written international marketing plan report and includes all components of the marketing plan

This is a complete written international marketing plan report and includes all components of the marketing plan. This task will be written in report format and include an executive summary, table of contents, report body and appendix.
It will incorporate the feedback received from ASSIGNMENT 1
The body of the report will include your (improved) situation analysis for reference……PLUS a SWOT analysis, market entry strategy decisions, marketing objectives and marketing mix strategies (4Ps).

NOTE: Assignment 2 builds on assignment 1. You will have to edit assignment 1 to follow the same format in the assignment example. You will then continue assignment 2 on the same document.
The example assignment is a combination of assignment 1 and 2. So the final report you are to present should be in the same format as the example assignment.

This is the comment from the tutor in regards to assignment 1.